All designs submitted through the Merch by Amazon program must adhere to our Content Policy Guidelines. To help you get started with these policies please watch the following video. Additional information is below.
The list is not exhaustive and the guidelines may change over time. There may be additional guidelines that are not shown here. Also, guidelines may vary by marketplace and/or country. Your design may be rejected for any of the following reasons.
  1. Legal
  2. 1.1 Copyright: Designs that incorporate copyrights which you don't have the rights to use, or copied from someone else. It is your responsibility to ensure that your content doesn't violate copyright laws. Ask yourself, “did I design this or did I copy someone else’s work to create this?” Designs with the same idea/concept are allowed; the artwork itself, however cannot be copied without the owner’s permission.
    1.2 Trademark: Designs that incorporate trademarks which you don't have the rights to use. It is your responsibility to ensure that your content doesn't violate trademark or other rights. You can check the USPTO for trademarks here: https://www.uspto.gov/.
    1.3 International Law: Designs that violate the laws of the countries where your product is being sold. If you sell your design outside of the United States make sure that you are following the specific laws for those countries you choose to sell in. Check with an attorney to discuss your legal rights regarding your design.

  3. Objectionable Content
  4. 2.1 Pornographic Content: Designs with pornography or offensive depictions of graphic sexual acts.
    2.2 Child Exploitation: Designs that depict minors in a sexually suggestive manner.
    2.3 Profanity: Designs with curse words or variations of curse words.
    2.4 Promotion of Hate or Intolerance: Designs that explicitly promote, glorify, or incite hatred, intolerance or exploitation of a group or individual based upon any of the following traits: race, ethnic origin, gender, gender identity, sexual orientation, religion or disability.
    2.5 Human Tragedy: Designs that depict a human tragedy, are directly connected with a tragedy, or treat human life satirically.
    2.6 Promotion Of Violence: Designs that promote violence, glorify violence, or attempt to incite violence through cruelty, death, or torture against an individual or a group of individuals. Content depicting or encouraging mass murder and suicide are not acceptable. See also Human Tragedy policy.


  5. Design & Descriptions
  6. 3.1 Blank Designs: Designs which are blank.
    3.2 Content mismatch/spelling: Spelling should match in the title, description, and imagery used. For example, your title states “I Really Love Cats OK?” and the imagery text states ‘I Realy love Cats OK?’ where ‘Really” is misspelled in the design.
    3.3 Inaccurate product descriptions: Product descriptions should match the design and content that you are selling. For example, your design displays a cat with lasers, but the description describes the product as a dog playing poker. Another example is using keywords and descriptions that do not relate to the design, a.k.a. "keyword stuffing," or inaccurately describing your product as glow-in-the-dark, sparkling, or maternity wear.
    3.4 Solicitations for positive customer reviews: Metadata that solicits positive reviews for your design or product, or uses quotes or testimonials in the description.
    3.5 External Contact Information: Use of phone numbers, physical mail addresses, e-mail addresses or website URLs in the metadata.
    3.6 Design Quality: Artwork that contains low design quality, including blurry images, or low resolutions.

  7. Charities, Non-Profits, Campaigns
  8. 4.1 Benefit and Charity Donations: Descriptions that give the impression that Amazon donates sales proceeds to charity, or that your sales proceeds will be donated.
    4.2 Political Campaign Donations: Descriptions that give the impression that Amazon donates sales proceeds to political campaigns, or that your sales proceeds will be donated.

  9. Shipping and Fulfillment
  10. 5.1 Quality, Shipping, and Fulfillment: Designs or items that make promises about the quality of the product, speed of shipping or fulfillment, and the manufacturing country of origin. For example, using terms such as high quality, satisfaction guaranteed, ships in 2 days, Prime shipping available, or printed in the USA.

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